At the top is the factory club VfL Wolfsburg, which is supported by Volkswagen with 70 million Euros per season. Required fields are marked *. The articles touch upon topics such as (digital) sports marketing, fan engagement, sponsorship and sports startups. There Flatex replaces the previous long-standing sponsor Postbank. companies – based on exclusive insights from our team and the people who run the

ISPO is as close to your target group as possible: With ISPO you reach sports and outdoor professionals - online and offline. Score and Change is part of YD Sports Desk.

While in the Bundesliga 1&1 advertises on the BVB jersey, Borussia plays matches in the DFB Cup and the Champions League with the logo of the previously sole BVB kit sponsor Evonik on its chest. But both sides agreed in July 2020 to an early termination of the contract. The 2019/2020 sleeve sponsors (known so far) can be categorised into 13 different industries. We are a participant in the Amazon Services LLC Associates Program, an affiliate advertising program designed to provide a means for us to earn fees by linking to Amazon.com and affiliated sites. Although VfB Stuttgart last played in the 2nd Bundesliga, the newcomer is also in the top third of the Bundeslia with 10 million euros in revenues from the main sponsor Mercedes-Benz-Bank. (Photo by Michael Sohn/Pool via Getty Images), When the German Bundesliga presented behind-closed-doors action on Saturday, May 16, it ignited a wave of interest among football fans worldwide, and a reawakening of sponsorships that had gone largely…, For a global perspective on the business of sport, Contact our team to discuss a subscription, Select the currency you wish to make your purchase with. Co-rising Arminia Bielefeld, on the other hand, is at the bottom of the ranking together with Union Berlin with 2.5 million euros in revenues. Analysis, case studies and reports on best-practice business strategies used by the top This website uses cookies to improve your experience and for advertising services. All information about the income is based on estimates of the "Kicker". Kevin McCullagh and Tom King report. Borussia Dortmund breaks new ground: for the first time, BVB has two different kit sponsors. Media tender on for Uefa’s women’s club and national team competitions closes October 14

The £14.95 price point of pay-per-view Premier League matches led to dismay from fans and sports industry executives alike, as the Premier League, Sky and BT scrambled to protect the value of pay-television. community, Business-critical analysis and data for media executives. Designed specially for Asia, Tailor-made events to enable your growth with digitalization, International conferences and trainings for your edge of knowledge, Digital conference for identifying post-corona opportunities, A cross-industry summit to use sports and the outdoors to achieve the UN Sustainable Development Goals, Our quality seal for outstanding products, The stepping stone for start ups into the sports industry, Our platform for innovative performance textiles, The most important award for extraordinary products in the outdoor industry, Bundesliga 2020/2021: All Kit Sponsors, All Income, Hertha BSC Ends Partnership With Main Sponsor, Awardees ISPO Textrends Fall/Winter 2021/2022, Awardees ISPO Textrends Spring/Summer 2021, How Bike Handlebars Increase Safety and Fun for Kids, Schöffel on the Ski Season: "People Want to Go Outside Even in Winter", E-Mountainbike: Trends & Developments 2021, Winter Season 2020: This Is How Optimistic the Sports Retail Trade Is, Yoga Teacher Simon Park: "Yoga Is the Best Complement for Any Sport", Start of the Winter Sports Season in Sölden: How the Corona Season Will Look Like, Product Development: Finding Innovative Solutions to the Problems of Consumers, Physical Activity Is Very Important for Children, ISPO Re.Start Days: The Highlights for Sustainability, The customer as a development partner - Free Whitepaper, Do you also want to work in the sports industry?

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Ispo.com. The latest news and insight from our London based team, The latest news and insight from our New York based team, The latest news and insight from our Singapore based team, The key themes for clubs, leagues, federations & governing bodies worldwide, Our coverage on the impact to the global sports industry, How brands and rights holders are commercialising sport, The latest from broadcasters, agencies and rights holders, The latest from European and world soccer, The latest from the NBA and world basketball, The latest from the IPL and world cricket. Evonik holds around 15 percent of Borussia Dortmund GmbH & Co KGaA. Click through current vacancies, What the sports industry can learn from FC Bayern 4.0, Bundesliga Sponsors: These Are the 18 Kit Sponsors of the Clubs. Record champion FC Bayern follows in second place with Telekom. Our monthly magazine bringing together all our features and analysis on the business of sport. The Bundesliga clubs and their sponsors: Kit advertising brings the 18 clubs revenues averaging over 15 million euros per team and year. Although BVB receives relatively little sponsorship money for the jersey (20 million euros) from the energy company Evonik in comparison to its growing importance in German football, it has retained its main sponsor, FC Bayern, as a shareholder for the long term. that ISPO.com presents all clubs, all jersey sponsors, all revenues.

An exact sum of all jersey sponsorship income in the Bundesliga can hardly be determined - as neither the club nor the company usually provides information about details and many contracts are concluded on a performance-related basis.

insight. This involves the application of a proprietary set of rigorous data standards, with vetting by trusted experts to ensure unparalleled data quality and accuracy. data, consulting and events. For the latter two teams in particular, for whom experts predict a season in danger of relegation, it would be all the more important to maintain their class in the hunt for a lucrative kit deal.

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Essential insight, analysis and opinion on the key issues and themes shaping the business of sport. Borussia Dortmund has a new kit sponsor in the league - FC Bayern continues with Telekom. Score and Change © 2020. Our one-off interactive data tool on the global popularity of sports and sport media consumption, For the latest breaking news four times a day from London, New York and Singapore, sign up to our daily email newsletter to stay on top of the global business o, For all the latest deals the moment they break, Exclusive and comprehensive media coverage. A digital subscription combining the best of SportBusiness specifically for academic institutions worldwide. Record champion FC Bayern follows in second place with Telekom. We use cookies to give you the best user experience. The colours of the ball include striking mint and magenta elements contrasted by bright white panels. sports

companies. For three teams, the 2020/21 season is the last year of contracts with their current jersey sponsors.

The Berliners' jerseys, which have been free of a sponsor in the meantime, were well received by the fans: When the new jersey went on sale officially without a breast sponsor, the club's online shop was briefly brought to its knees by the demand of fans. Our library of reports covers everything from women’s sport through to OTT. "Kit Sponsorship Revenue of German Bundesliga Clubs in 2019/20 (in Million Euros)."

If you continue to use this website without changing your cookie settings or you click "Accept" below then you are consenting to this. Click. TRM a. Borussia Dortmund breaks new ground: for the first time, BVB has two different kit sponsors. Our crowd-sourcing platform for intelligent product development, ISPO Job Market is the career portal for the sports industry. Uefa seeking broadcast partners which can take ‘edgy’ approach using different platforms Also Hertha BSC would have gone into the last year of the contract with the discounter Tedi. Everything about new products, news, trends, business strategies and analyses from the world of sports - fresh in your mailbox! *1&1 for Bundesliga matches, Evonik for DFB Cup and Champions League matches.

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