Today's top racing teams command budgets of well over $20 million a year [source: Clarke]. Short of buying an actual team, this is probably the closest you will ever come to living out those Days of Glory dreams. Cost of Chassis or Body: There is only seat fit in the body of NASCAR for driver. In fact, they pay a premium because hotels generally double and triple their rates during a race week. “The car is the least expensive thing. ... there's some 30 suppliers teams will buy parts from and they can't go into the … How Much Does a NASCAR Race Car Driving Experience Cost - Prices, How Much Does It Cost to Paint a Car - Prices, How Much Does It Cost to Learn How to Luge - Equipment Prices, How Much Do Super Bowl Tickets Cost - Prices, How Much Did Fenway Park Cost to Build in 1912 - Construction. Keeping a 200-mph race car at full speed costs about $50,000 a week for parts and pieces. A supporting NASCAR sponsorship is occasionally available on a per-race basis. There are 36 NASCAR Charters out there. The switch to electronic fuel injection systems added about $10,000 a week to the engine bill. But how much money does a NASCAR pit crew member earn. NASCAR becomes the most watch race sports in United States. That's why his JR Motorsports team will stay in the Nationwide Series with drivers Danica Patrick and Cole Whitt. New rules at Daytona designed to break up the two-car tandems added another $18,000 expense. The amount of financial support for a team will vary not only on the level of sponsorship agreed to but within that level to such perks as the number of driver appearances, advertising guarantees, and most importantly, where the companies logo or logos will appear on the cars. NASCAR Heat 4. If you think owning a stable of racehorses could max anyone’s credit card, try keeping two NASCAR racers primed for battle and fueled up at the starting line. Then there are secondary or associate sponsorships. The salaries paid to the members based on their skills. The two-biggest expenses each week are the two most important ingredients to run up front: an engine and the driver. So are the days of loading up a van with the crew, packing brown-bag lunches and re-using old car parts. The primary sources for engines in NASCAR are Toyota Racing Development, Earnhardt Childress Racing, Hendrick Motorsports and Roush Yates Racing. Those companies will provide as many as 40 engines for the Feb. 26 Daytona 500. It's a staggering cost that forces some of the smaller teams to use the same engine for two or three races in a row. These minor sponsorships help to offset various costs including teams' travel expenses, tire costs, team meals, and other logistical responsibilities. While the costs vary from team to team they are all close approximations for just one “typical” 2-car Nextel Cup team. Previously, the value of a NASCAR charter was estimated at $1-2 million. All rights reserved. In return, however, company logos would be prominently displayed on the cars, equipment, and uniforms. Today the expenses involved for keeping just two mid-level cars on the track is staggering. Digital access or digital and print delivery. It’s moving your truck and trailer around for 24 races. Holding one guarantees a starting spot in every race on the schedule. On the high end, that's $22,000 for tires just for one race. Some of the higher-profile drivers make about $185,000 a week. Spire Sports & Entertainment will take control of the No. Makes it seem pretty fair to spend $800 for a set that's going to last 50,000 miles. Driver salaries, much like the teams they represent, vary. How Much Does a NASCAR Tire Cost? Today the expenses involved for keeping just two mid-level cars on the track is staggering. The price of winning at NASCAR has gone up exponentially in the past 20 years. That compares with $16.5 million and less than 10% for teams in Major League Baseball. Tires and travel are next at $32,000 a week. The cost of doing business is mind-numbingly expensive - nearly $400,000 a week - and that makes even the most wealthy of car owners cringe. A single Eagle race tire costs about $400, and each racing team is allowed the same number of them, anywhere from five sets to 14, depending on the length of the race. 6 Primary Sponsorship - $400,000 Per Race It will cost at least $400,000 for a company to be the primary sponsor of a driver and his car. This article will go into detail about how much is costs to advertise with NASCAR and break down a variety of ways in which a company can do so. Your California Privacy Rights / Privacy Policy. Your email address will not be published. And it's only going to get more expensive down the road. To help make ends meet, a lot of the crew has two and three jobs. NASCAR frequently changing the aero package from race to race also drives costs up for teams. There are three main levels of sponsorship – Associate, Major, and Primary. It used to be easier to control costs, especially with so many races in the Southeast. To manage the weight and and parts placement body design build. A NASCAR team is limited to four cars in each of the NASCAR national series. Costs in NASCAR are a murky thing. Chris McGaha noted in a recent DRAGZINE feature that it costs his team $10,000 per race to contest the NHRA Mello Yello Series, and much of that rests in travel expenses. Wallace said the minimum to compete in a Nationwide Series race each week is $125,000. That takes care of the mechanics, pit crew, public relations team, truck driver and engineers. Because purses are considerably smaller in the Nationwide and Camping World Truck series, those teams have to travel on a budget. But when the top teams look for advancement make a better engine it will cost more $150,000. An example of the typical costs for each level and the logo placement possibilities is illustrated as follows: The top racing teams are able to attract deep-pocket sponsors and with escalating costs many teams have found it necessary to contract with two or more sponsors at the same time. $228 Million – 2016 estimated payment pool; $77 Million – in-race purses; $68 Million – to chartered teams for historical performance Salaries, equipment and travel aren't cheap, especially when NASCAR takes its act on the road. The elite teams use a formula of salary and commission. Required fields are marked *. According to Sporting News, these fees can range from a cool $100,000 per race for engine and electronics support to $250,000 for supplying additional manpower or equipment to other teams. It makes sense, therefore, with that many cars in the garage, the owner (or owners), should have a team of skilled mechanics on the payroll to keep them ready for race day. In NASCAR racing a tire maximum cost up to $450 or $500 it depends on making of tire. The answer we got this week is: one English sterling pound, i.e. Brakes and rotors add $20,000, and insurance, sanctioning fees and meal money are another $18,500 combined. Detractors used the sale, the second Cup Series team exit in three years (Furniture Row Racing sold its team to Spire in 2018), to … (That doesn’t include driver salaries or additional personnel costs.) Counting practice, qualifying and the race, that's a cost no team can avoid. There are two ways you can use a NASCAR scanner at the track—buy or rent. The cost of a single engine is about $100,000. The Florida Times-Union ~ 1 Independent Drive, Suite 200, Jacksonville, FL 32202 ~ Do Not Sell My Personal Information ~ Cookie Policy ~ Do Not Sell My Personal Information ~ Privacy Policy ~ Terms Of Service ~ Your California Privacy Rights / Privacy Policy. Related: Farmers Insurance is … Despite soaring costs, the average NASCAR team banks $12.3 million in profits, or roughly 15% of revenue. As the official video game of NASCAR, the latest entry in the series features the 2019 Monster Energy NASCAR … NASCAR Primary Sponsorship Costs. What used to cost tens of thousands of dollars a year has now skyrocketed to at least $15 million/year. Original content available for non-commercial use under a Creative Commons license, except where noted. The various different logos and decals go for different prices, but companies can spend up … View 2021 NASCAR race ticket information and pricing. No matter how they get to the track, once they get there, they need rental cars. The maximum cost in last 4-5 years come on NASCAR body maximum $120k but normal body with not much … The smaller teams, some that park early in the race to save money and collect last-place money, must cut corners. Wallace, the only black driver in NASCAR, will spearhead the team behind the wheel. Each team of NASCAR allowed four types of tires for the race. "That's the $24 million question," Dale Earnhardt Jr. said. The sport stopped publicizing prize money in its top series in 2016, teams often shy away from budget talks and a … Suspension parts, drive shafts, cooling systems, bearings, axles, gears, crash pieces, nuts and bolts don't come free. For example, the truck driver also is responsible for the tires. Always searching for an opportunity to display their logos to American consumers, corporate American realized that with an estimated 75 million fans, NASCAR racing was the second most popular sport in the U.S. (Football is number one) Considering the impact those millions of fans could have on their bottom-line, these companies salivated over the chance to support NASCAR events. 95 car following the 2020 season. The days of loading a car on a trailer and pulling it with a pickup to the race track are over. Teams that … Despite earning more money than any other driver in the sport for the past five years, Earnhardt said he's not comfortable with the costs at the top level. The charter alone is likely the most valuable asset of the team. Red Bull has revealed precisely how much it costs to keep the wheels of one of its F1 teams turning, right down to the amount it spends on buying … Unlike the old days, the prize money for winning a race is not nearly enough. Bob Leavine—the owner of Leavine Family Racing (LFR)—announced the sale of his NASCAR Cup Series team (along with its shop, inventory and charter) last week. The entire price of those motors, that consider a lot more than 100 several hours to construct, is between $45, 000 and $80, 000. DAYTONA BEACH - One of the oldest adages in racing is the easiest way to make a small fortune in the sport is to start with a big one. roughly $1.50. "We don't spend $400,000 a week," said Bob Leavine, who will send a car to the track for 15 races this year. And teams that participate in Saturday night's Budweiser Shootout exhibition race will use a third engine. (And to top it off, teams are required to pay the same $3.25 state and federal disposal fees for each tire that everyone else as to pay at their neighborhood tire store.). Others are willing to pay for more horsepower. Daytona is the most expensive race of the season because teams are allowed to use two engines - one for the 150-mile Gatorade Duel qualifying race, another one for the Daytona 500. It spent more than $1.5 million (see chart below), and its four entries finished seventh, 11th, 12th and 21st to collect a combined purse of $428,401. NASCAR Heat 4 is the game to get if you’re a NASCAR fan. NASCAR starts 40 cars per race. A set of racing tires now costs about $2,000. In recent few years, NASCAR reduced the members in Pit from six to five members. A new car costs at least $100,000. © Gannett Co., Inc. 2021. You can buy a real life race car that used to compete in NASCAR, and it will cost you less than a fully loaded Honda Accord. NASCAR scanners can cost as little as $100 up to several hundred dollars if you get a racing package including headsets, splitters, a case, batteries & other accessories. The team hauler runs another $500,000. It takes deep pockets to be competitive, especially in Sprint Cup. The rest of the race team is next, with an average weekly payroll of $83,500. 102 Available - Locate the dream Late Model asphalt racing car you've been searching for from RacingJunk Classifieds. "Maybe it's a good thing they don't.". With these astronomical expenditures NASCAR owners had to find someway to pay the bills– in other words, for someone to subsidize their teams. Cost Benefit Analysis of Everything in Life, Ballpark Estimate: $500,000 to $20 million+. NASCAR Charter System: Revenue Impact. COST CONTAINMENT. Not only are the mechanics on the payroll but also teams that handle the purchasing, stocking, and inventory of hundreds of parts required for the cars. Teams that use commercial airlines pay about the same. If you think these figures are high, the costs for the larger, more popular teams can be double or even more. Performance Tech Motorsports, founded in 1982 by team owner Brent O’Neill, races a car in the Prototype Challenge class of IMSA’s Tudor United Sports Car Championship. However, value of the charters have likely decreased in 2018. Cars this week will have smaller radiators with a different pressure pop-off valve, which is considered a specialty item. Brakes and rotors add $20,000 to the bill - $40,000 for the road courses - while insurance, sanctioning fees and meal money are another $18,500 combined. There also are costs associated with running a shop. "A Cup program is a big bullet to bite," said Kelley Earnhardt-Miller, a co-owner at JR Motorsports. Save my name, email, and website in this browser for the next time I comment. "It's certainly not for the faint at heart," said former NBA star Brad Daugherty, a co-owner of Bobby Labonte's No. For the ultimate NASCAR fan, there's no bigger achievement than actually owning a car driven my your favorite driver.